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Posts Tagged ‘Print’

Apr
22
2010

Canadian Black Film Festival

Canadian Black Film Festival

The Canadian Black Film Festival (CBFF) – The first black film festival on Canadian soil came to us for an elegant, red carpet feel.  They wanted a group of talented individuals who could bring the creativity, image and spirit of a film festival that would have an impact not only in Toronto, but nation wide.  The Syndakit team didn’t fall short, with a very tight deadline (less than 2 months) the creative family had to get together and come up with logo design, sponsorship package, booklet profile, print and promotional material as well as a fully functional website with complex features. As you can tell, Syndakit delivered a quality final product.

Feb
15
2010

Facelift Branding

Facelift Branding

Brand is the image of the product in the market. Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service.
People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. Orientation of the whole organization towards its brand is called integrated marketing.

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